PPM in the Telecom Industry

Major changes are happening:

  1. LTE or 4G adoption
  2. Improved & extended data service packages – higher quality & cheaper rates
  3. All you can app (AYCA) – unlimited usage of a package of apps for a fixed fees
  4. Significant growth in developing countries
  5. Mobile number portability legislation – allowing subscribers to switch freely among operators while keeping their numbers.

For telecom companies, aspects to focus in ever-changing mobile business:

  1. Migrating from 3G to 4G & improve the quality of the connection
  2. Creating new & innovative products/services
  3. Implementing aggressive marketing of the new products/services
  4. Develop competitive pricing & improve customer services

Sample scoring models:

  • ROI
  • Competitive advantage
  • Improve customer satisfaction
  • Innovative-ness
  • Strategic fit
  • Technical feasibility
  • Market attractiveness
  • Resources
  • Leverage of core competencies
  • Complexity
  • Economic impact (expected annual revenue)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s